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Who We Are

The founders of Prism spent a year and a half researching the UK and US charitable market and realised there was a space for a donor advised fund that would really look after the needs of the donor – both in terms of understanding all aspects of tax reclaim and professionalising the way people want to give their charitable money.  The trustees and the founders are widely experienced in running companies and working in the charitable sector and bring a wealth of knowledge to Prism.

Anna Josse
Anna is the director and shareholder of a financial services company, Regent Capital, which specialises in offering tax-driven investment products and services to UK-based high net worth investors. Anna has expertise in relationship management and building operations. Previously Anna worked in the high-tech industry and set up the Yazam Europe office and was the Director of Investor Relations. Anna set up and ran for 6 years the British arm of a USA based charity called the New Israel Fund. Anna also acts as a trustee for a couple of charities.

Gideon Lyons
Gideon is director and shareholder of a financial services company, Regent Capital, which specialises in offering tax-driven investment products and services to UK-based high net worth investors. He is a director of Wire2, the operator of a newslink wire service. This provides all the major national and regional media – newspaper, radio, TV – with stories as well as distributing information from government bodies. In 1994, Gideon co-founded a retail group which had 30 stores across the UK operating Levi franchises, Timberland franchises and Cat Footwear, and Bed and Bath Works. In 1982 Gideon built up a multi-national automotive component group. Gideon holds a number of directorships and shareholdings in private companies.